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Hayley O’Keeffe

Director/ Founder

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The Animal News Agency was founded by Hayley O'Keeffe in 2019. 

Hayley has worked on national and local newspapers as a reporter and editor and has more than two decades of experience. 

The inception of The Animal News Agency was inspired by Hayley's lifelong love of animals and her belief that kindness, honesty and thinking differently are what makes good journalism.


Adam Harnett

Director/ Head of Content

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Adam Harnett started his career as a photographer for an international news agency but soon became engulfed with sourcing outstanding animal content. 

Adam lives and breathes content and prides himself on working with some of the most amazing photographers in the world. 

He loves nothing more than a photographer seeing their work published on
a global scale.

Julia de Cadenet
CEO, NoToDogMeat charity

"The Animal News Agency team are hard-working and understand what we are as a charity. 
Other PRs didn’t want to take us on because our messages are often difficult, one even said that they didn’t see how they would be able to place our stories. 
But The Animal News Agency consistently writes and places story after story for us, and we couldn’t be happier"

The Animal News Agency has placed stories for NoToDogMeat in titles including: The Express, The Sun, The Mirror, Daily Mail, Daily Star, New York Post, News 24 France, Hindi News, India Times, Lad Bible, The Yorkshire Post, Tyla, Take a Break Pets, Wagging Tails Magazine, The Scotsman, One Green Planet

Scott Learmouth
co-founder of Bone Idol,
The Bone Idol Training Academy, Nora Nose Best cold pressed dog food  and

"We love working with The Animal News Agency, and since getting PR, sales have definitely improved. 

The Animal News Agency is effective, and the fact that it is a specialist company means we benefit from the contacts made for all clients."

The Animal News Agency has placed stories for Bone Idol in publications including: The Times, The Telegraph, The Star, The Mail, The Sun, The Mirror, Metro, Fox News (USA), Tyla, Team Dogs, Your Dog Magazine, Dog Friendly Magazine, Take a Break Pets, Total Grooming Magazine, The Brighton Argus, The Brighton and Hove Independent, Sussex Visitor, Absolute Brighton, FE News, Pet Business World, Pet Gazette
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