The Animal News Agency PR service is built on a simple but powerful principle: giving animals a voice in the media while helping ethical brands, charities and organisations tell stories that truly matter.
We specialise in animal-focused communications, working at the intersection of journalism, campaigning and creative storytelling. From high-impact parliamentary animal welfare campaigns to securing meaningful celebrity endorsements, we know how to place animal issues firmly on the national agenda. Our work has helped drive conversations in Westminster, amplify global welfare campaigns, and connect influential voices with causes that deserve attention.
We exclusively partner with ethical brands and organisations that share our values. That means every campaign we deliver is rooted in integrity, compassion and purpose, never profit at the expense of animal welfare.
Our bespoke PR service offers unrivalled expertise for small to medium-sized businesses, charities and campaigns looking to reach the audiences that matter most.
With flexible subscription options, we can support everything from crafting compelling press releases for local media to delivering fully integrated, multimedia campaigns designed to land coverage on the biggest platforms in the world.
What sets us apart is our proactive, ideas-led approach. We don’t just wait for a brief, we actively seek out brands and organisations we believe we can elevate, often coming to the table with fully formed, creative campaign concepts ready to go. With decades of journalistic experience behind us, we understand exactly what editors are looking for and how to position your story to cut through.
We take the time to truly understand your business, your mission and your audience, working as an extension of your team to develop stories that resonate. Every client we work with benefits from tailored strategy, creative thinking and a deep understanding of the media landscape.
The result? Consistent, high-quality coverage across national and regional press, digital platforms, broadcast and beyond, all designed to raise your profile, strengthen your message and, ultimately, make a difference for animals.
Our clients currently include: The International Animal Welfare Protection Coalition (Morocco World Cup Dogs Campaign), The Campaign to Ban Trophy Hunting, Street Paws, Pet Remedy, Nature's Pet and Kew Little Pigs
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Eduardo Goncalves
CEO The Campaign to Ban Trophy Hunting
Hayley and her team are completely committed to the cause and have repeatedly shown their willingness to take on high-pressure tasks and respond quickly to breaking news.
"They are team players, supporting us not only behind the scenes but also at major events, including in Parliament.
"While working with Animal News Agency our campaign has achieved regular coverage across both regional and national media."
Les Ward MBE
Chairman of the International Animal Welfare Protection Coalition
"The Animal News Agency has and continues to be, an enormous asset to the International Animal Welfare Protection Coalition. It has helped us bring world attention, to the Morocco World Cup Dogs Campaign.
"Throughout and now, Hayley stands shoulder to shoulder with us in the trenches, showing professionalism, total commitment and resilience in the face of immense challenges.
"Thanks to Hayley, the IAWPC quickly achieved global coverage. This has motivated individuals in countries of the world, to add their voices in support of the campaign to stop the violence and cruelty being inflicted on the dogs in Morocco. "